If there is data that yu feel is inaccurate, missing, r incrrectly credited then please get in tuch with Linus Gregriadis, E-cnsultancy: r phne +44 (0) Likewise, if yu wuld like t cntribute data r research then cntact us. The infrmatin cntained including charts and graphs is largely taken frm third party surces, credited thrughut the dcument and in the acknwledgements at the back f this guide.
The reprt is a nestp shp fr internet stats t help yu quickly track dwn the latest data.
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HTML Deliverability/Delivery rates Open rates Clickthrugh rates (CTR) / respnse rates Use and Effect f relevance and targeting In-huse, c-registratin and 3rd party lists Opt-in/Opt-ut (permissin marketing) Unsubscribe Spam, virus, spyware, phishing Transactinal s Online Advertising Market size, grwth and ad frmats Online advertising respnse rates View-thrugh rates Brand and Brand metrics Targeting Lcal Online Advertising Online Advertising Rates Online Advertising Netwrks Online Ad Serving Slutins Vide advertising Affiliate Marketing UK Affiliate Census Viral Marketing Web Analytics Pdcasts RSS Multi-Channel Marketing / Cmmerce The Business Case fr Multi-Channel Catalgues / nline sales Site Perfrmance and User Technlgy Site Speed and Availability User Technlgy Brwsers Pp-up blckers Operating systems JavaScript Ckies Mnitrs Flash penetratin Mbile UK Market Mbile advertising Cpyright 2008 E-cnsultancy.cm Ltd Ĥ 6.2 Mbile vide Demgraphic Trends / Usage SMS and MMS marketing G Penetratin Mbile Internet SMS, MMS, WAP Usage SMS MMS and camera phnes Interactive TV UK Market Digital Interactive TV Penetratin Interactive TV services / Red Buttn Usage Interactive TV Advertising Frecasts Acknwledgements Cpyright 2008 E-cnsultancy.cm Ltd ĥ Abut this reprt This cmpendium is a cllectin f the mst recent statistics and market data publicly available n nline marketing, e-cmmerce, the internet and related digital media.
2 Abut this reprt Usage and Demgraphics Glbal Reach / Penetratin f Interactive Services UK Reach / Penetratin f Interactive Services Media Cnsumptin Figures Internet and Other Media Cnsumptin time by medium Bradband Adptin Levels f cnnectivity and bradband penetratin Bradband s effect n E-cmmerce Usage Patterns by Lcatin f Usage Hme Wrk / Business Age and Gender Usage Variatins What Users are Ding and Lking at Online What Eurpean users are ging nline fr What UK users are ging nline fr What US users are ging nline fr What Asian users are ging nline fr Dwnlading music Online Radi Instant Messaging (IM) Vice ver Internet Prtcl (VIP) IPTV / Televisin n demand / PVR/ Vide n demand Use f streaming Scial Media Scial netwrking Blgging Online vide and Vide-sharing Ratings and Reviews User generated cntent Widgets Online PR & Reputatin Mnitring Accessibility E-cmmerce Market Values and Trends UK market Eurpean Market United States market US Merchants survey Wrldwide User Buying and Activity Patterns Online Banking Shpping Cmparisn Sites Travel Price Cmparisn and Vertical Search Cnversin Rates Site search Merchandising Shpping carts / drp ut rates Site cntent ptimisatin Usability Ratings, Reviews and Recmmendatins Average Order Values Christmas SMEs B2B E-cmmerce Cpyright 2008 E-cnsultancy.cm Ltd ģ 2.9 Security and Fraud Fulfilment and Delivery Online Custmer Service Custmer Experience and Custmer Engagement Online Marketing Search Engine Marketing Overall market figures Search trends Search utside the UK Natural Search/SEO/Organic search Paid Search / Pay per click (PPC) Search Cnversin rates Click fraud Pay-per-Call Vertical Search Marketing Market size and trends Cst f cmpared t ther channels Plain vs. 1 Internet Statistics Cmpendium E-cnsultancy Last updated: Mnday 20 th Octber, 2008 Cpyright 2008 E-cnsultancy.cm Ltd Ģ Table f Cntents Table f Cntents.
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